Sound Bite..

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A sound bite (sometimes incorrectly written as “sound byte”) is a short clip of speech or music extracted from a longer piece of audio, often used to promote or exemplify the full length piece. In the context of journalism, a sound bite is characterized by a short phrase or sentence that captures the essence of what the speaker was trying to say, and is used to summarize information and entice the reader or viewer.

I did not have sex with that wo

The term was coined by the U.S. media in the 1970s. Since then, politicians have increasingly employed sound bites to summarize their positions.

..or,

save you money 1a

Due to its brevity, the sound bite often overshadows the broader context in which it was spoken, and (can be misleading or inaccurate).

you can say that again

The insertion of sound bites into news broadcasts or documentaries is open to manipulation, leading to conflict over journalistic ethics.

visual sound byte 1

History…

In the 1960s and 1970s, pressure from advertisers on the American television industry to create entertaining news material made sound bites central to political coverage.

Politicians began to use PR techniques to craft self-images and slogans that would resonate with the television-viewing audience and ensure their victory in campaigns. The term “sound bite” was coined in the 1980s, during the presidency of Ronald Reagan, who was famous for short, memorable phrases like, “Mr. Gorbachev, tear down this wall!” in reference to the increasing social demand to remove the Berlin Wall.

During the 1988 United States presidential election, candidate Michael Dukakis highlighted the prominent role of sound bites and spin doctors in political campaigns by running a commercial that mocked contender George H.W. Bush’s handlers’ frustration over the gaffes of his vice presidential running-mate Dan Quayle. 

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Journalism…

In journalism, sound bites are used to summarize the position of the speaker, as well as to increase the interest of the reader or viewer in the piece. In both print and broadcast journalism, sound bites are conventionally juxtaposed…

(Sidebar).

According to Webster: “jux·ta·posed,” To place side by side, especially for comparison or contrast.

Continuing…

..and interspersed with commentary from the journalist to create a news story. A balanced news report is expected to contain sound bites representing both sides of the debate.

This technique, however, can lead to biased reporting when a sound bite is selected for sensationalism, or is used to promote the point of view of one individual or group over another.

 visual sound byte 1

Impact…

In his book The sound bite society, Jeffrey Scheuer argues that the sound bite was the product of television’s increased power over all forms of communication, and that the resulting trend toward short, catchy snippets of information had a significant negative impact on American political discourse.

In contrast, Peggy Noonan feels that sound bites have acquired a negative connotation but are not inherently negative, and that what we now think of as great historical sound bites, ..such as “The only thing we have to fear is fear itself”, the most famous phrase in Franklin D. Roosevelt’s first Inaugural Address, ..were great examples of eloquent speakers unselfconsciously and “simply trying in words to capture the essence of the thought they wished to communicate.”

The increased use of sound bites in news media has been criticized, and has led to discussions on journalistic and media ethics.

According to the Code of Ethics of the Society of Professional Journalists, journalists should “make certain that headlines, news teases and promotional material, photos, video, audio, graphics, sound bites and quotations do not misrepresent.

(Sidebar).

If our current commentators, and/or, “teleprompter reading buffoons,” didn’t spin or misrepresent what came out of their mouths, (in my humble opinion), 70% of them would be out of a job.

Continuing…

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They should not oversimplify or highlight incidents out of context.” Despite this criticism, sound bites are widely employed by businesses, …

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..as well as politicians;

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visual sound byte 1

On July 1, 2013, I published a tome entitled; “Question of the Day, ..to be or not to be?”

According to Webster: “tome,” One of the books in a work of several volumes; especially a large or scholarly one.

Continuing…

In that particular tome I included the URL of a video created at someone’s expense (monetary), ..and since I’m pretty comfortable with concluding that few people part with their money without expecting a return, (in my opinion) the video producer had an agenda.

According to Webster: “a·gen·da,” A list of things to be done or considered.

Question: Do I have an agenda? Absolutely, my agenda is to simply inspire people to “embrace themselves” and “distance themselves from corruption.”

Continuing…

The video, entitled; “The World is Changing,” depicts a bleak future for Christians around the world.

A very well done documentary, nevertheless, every bit as misleading as any and all propaganda published to promote an agenda.

According to the video, within 20 to 30 years due to statistics pertaining to the birth rate demographics, Muslim societies will overtake and eliminate Christian societies via population.

The video, without consideration of outside factors would be a very compelling agent for promoting fear and concern among Christians.

(http://www.youtube.com/embed/6-3X5hIFXYU)

 One more time… 

After you’ve watched the video, ..include the reality that America with its “meager” 2.1% birth rate statistic, ..has the ability, (if so desired, and/or, necessary) to eliminate, and/or, vastly deplete the population of any nation on this planet in the blink of an eye.

thermonuclear weapon 1

A thermonuclear weapon is a nuclear weapon design that uses the heat generated by fission to compress and ignite a nuclear explosion.

Factoid: Nuclear explosions are “unbelievably” hazardous to mankind.

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choices 1

Editorial: God provided mankind with reason, and reason provides mankind with the ability to make choices…

Humpty Dumpty

..man can choose to succeed at all cost, (believing that failure is not an option) ..no matter who it hurts…

Barack Obama on the phone

..which is why men lie and cheat to obtain power or property they didn’t earn.

Jesus tending his flock 1a

Walking away (is always an option) when another’s life and liberty are in the balance.

military funeral 1

Dying for your country, may be honorable? Albeit, living for your country is much more productive.

George Washington quote 2a

Truth forges understanding, I’ll be back tomorrow

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Crusader Rabbit…

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